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Stories to Challenge the Status Quo

Superman Saves a Village

Origin: From the book The Moral Case for Fossil Fuels by Alex Epstein

Lesson: Power = Energy in action

Character: Superman

Synopsis: This is the story of how superman transformed his crime fighting abilities toward a more “noble purpose,” cultivating land for the destitute.


The Socrates of Climate Change

Origin: From the book The Moral Case for Fossil Fuels by Alex Epstein

Lesson: Always ask clarifying questions

Character: Alex Epstein

Synopsis: Most of us have disagreed with our teachers. But Alex did not. The man who would one day become the chief advocate for fossil fuels, had worried that his teachers were absolutely correct and our use of fossil fuels was killing the planet.


The Modern Eden 

Origin: From the book The Moral Case for Fossil Fuels by Alex Epstein 

Lesson: Our Modern Eden does not come from a supernatural force above, but from a natural force all around us.

Character: Kathryn, a doctor

Synopsis: She went to the Gambia in order to ply her newfound skills as a doctor. What she discovered was that the Gambian’s did not need more doctors. They needed more electricity.


The Roving Philosopher


Origin: From the book The Moral Case for Fossil Fuels by Alex Epstein


Lesson: To understand your intellectual opponents, flip the script.


Character: Alex Epstein


Synopsis: This is an imagined tale where Alex Epstein thinks he is meeting a “Greenpeace” petitioner, when he sees that the young lady is a “Fuelpeace” advocate.


A Business Lesson from a New York Murder

Origin: From the book The Tipping Point Fuels by Malcolm Gladwell

Lesson: Subtle changes in a person’s environment can radically affect their behavior. Thus, where and how a person purchases or receives your product is vitally important.

Character: Kitty Genovese           

Synopsis: Why did no one save Kitty Genovese? The answer can change your business marketing.


The New Artistic Patronage

Origin: From the book The 4-hour Workweek by Tim Ferriss

Lesson: Turn on the Income Autopilot and design the life of your dreams

Character: Doug Price      

Synopsis: Doug Price didn’t want to be another starving artist, so he took the advice of his globetrotting friend, Tim Ferriss. Price learned how to turn on income autopilot, by utilizing the knowledge and skills he already possessed.


A LinkedIn Employee Reports for Duty

Origin: From the book The Alliance by Reid Hoffman

Lesson: Build long-term relationships with employees by initiating Tours of Duty, rather than traditional lifetime employment.

Character: Eda

Synopsis: Eda knew what she wanted from her career, and she went out to get it. But most companies hinder the ambitions of their top talented individuals, because they fear losing them. Linkedin, however, has learned a new model for nurturing a talented workers ambitions in the short term and retain them for the long-term by using “Tours of Duty.”


The Myth of Steve Jobs

Origin: From the book Great by Choice by Jim Collins 

Lesson: Truth is not stranger than fiction, but it can be more profound.

Character: Steve Jobs      

Synopsis: Since the phenomenal success of Apple post 1997, there have been almost as many myths regarding Steve Jobs as there have been Apple product sales. The truth about what made Apple successful after Jobs returned to the helm is much more profound than any myth.